Fashion, from New York to Paris, the Internationalization of Opificio Modenese Continues
Modena, August 27, 2024 – The internationalization process of Opificio Modenese, a high-end fashion brand Made in Italy founded in Modena in 2015, continues successfully. In recent weeks, the company has participated in several significant activities that have helped strengthen its presence in international markets, particularly in the American market.
Opificio Modenese was a key player in the event ALWAYS BE EXTRA, organized by ICE, the Italian government’s agency for the promotion and internationalization of Italian businesses abroad. The event took place at the prestigious Boom Boom Room in New York and featured over 40 Italian fashion brands, curated for the occasion by stylist Garth Condit. Among the attendees, including various influencers, was the famous model Olivia Palermo. The event’s highlights were captured both in the studio and on the streets of New York by renowned fashion photographer Samantha Rapp.
The presentation evening was enlivened by a performance from DJ Haruka, alongside 250 of the best reporters, influencers, stylists, and fashion system professionals from New York City. The event was also supported by the Consul General, Fabrizio Di Michele, the Director of ITA New York and Executive Director for the United States, Erica Di Giovancarlo, and Alessio Nanni, Director of Fashion & Beauty ITA New York.
Moreover, as part of the PETA Campaign, a video was made featuring influencer Jules LeBlanc wearing the Biarritz dress by Opificio Modenese. The project, curated by a team of professionals including @france.and.jesse (Photographer), @angelinapanelli (Hair), @kirinrider (Makeup), and @shagdarova (Stylist), was made possible by the PR agency SOLO.
To crown this period of success, a well-known U.S. media outlet gave Opificio Modenese special attention with an interview published by the American magazine QP Magazine. Thanks to PR SOLO, the interview featured Gloria Trevisani, a key figure in the brand, who shared the story and philosophy that have always guided Opificio Modenese.
Finally, we are pleased to announce that Opificio Modenese will be present at the Who’s Next fair in Paris, which will be held from September 8 to 10 at the PARIS EXPO – PORTES DE VERSAILLES. The company will showcase its creations at Pavilion 7.3, Stand N95, reaffirming its commitment to bringing excellent Made in Italy fashion to the major international events in the fashion industry.
