Today, our focus will be on the masculine cut shirt. Nowadays, button-down shirts are a versatile piece in the women’s wardrobe, available in different styles, fabrics, and cuts. They can be worn both casually and professionally, reflecting the constant evolution of fashion and the associated social norms.
In fact, the white shirt was originally created exclusively for men. It was worn by the aristocracy, distinguishing them from the lower classes, as they could afford to have a garment that required frequent care and washing.
The introduction of the men’s shirt into the women’s wardrobe occurred only after the First World War, thanks to Coco Chanel. During this period, women needed to be comfortable and functional, moving away from corsets and long skirts. It was mainly due to the advancement of women’s rights and the challenge to social norms that this transformation took place.
Between the 1940s and 1950s, iconic Hollywood actresses such as Ava Gardner, Marlene Dietrich, and Katharine Hepburn made this garment famous. Who can forget Audrey Hepburn’s iconic outfit on a Vespa in Roman Holiday? Especially during these years, the preppy style gained popularity, and women started incorporating button-down shirts into their wardrobes.
From the 1960s to today, we can observe how this trend has become a permanent fixture in women’s wardrobes and continues to appear on high-fashion runways, worn by many in their daily lives. As Gianfranco Ferré once said:
“In the contemporary lexicon of elegance, I like to think that the white shirt is a term of universal use. However, each person pronounces it as they wish.”
At Opificio Modenese, we also offer this chic and comfortable piece, perfect for everyday wear. From the oversized fit to men’s shirts reimagined for women, they are a timeless must-have! Whether worn open or closed, this shirt, made from soft and flowing fabric, is a versatile choice for all body types and ages. Ideal for a formal, classic, and elegant look.
We’d like to remind you that our garments are made from Sensitive® fabric, a technical fabric that adapts to the body’s shapes without highlighting problem areas. Breathable and easy to care for, it can be machine-washed at 30°C and air-dried in 2 hours, without the need for ironing. Perfect to pack for your vacation, business trip, or for a quick outfit change in your bag!
Available in white, you can purchase it directly from our online shop by clicking here.
At OPI[MO], we hope you enjoyed this focus on the men’s shirt. Let us know what you think on our Facebook and Instagram social channels.
