Raise your hand if you hate ironing!
The perfectly pressed and ironed shirt reflects our desire to always look flawless. The hectic pace of our days, both at work and beyond, puts our energies to the test, so that once we get home, we can’t wait to take some time for ourselves. And in the meantime… the laundry basket keeps filling up, we plan for a load of laundry, and the next day, we’ll have to deal with the dreaded mountain of clothes to iron.
Ironing is often seen as a waste of time or a courageous act, and comfort finds its place in our wardrobe: comfortable garments that don’t require too much ironing. But the question is, can you dress comfortably and elegantly without sacrificing style?
The secret lies in turning to innovative, cutting-edge fabrics that require only a few moments to be ready to wear again. As early as 2013, the luxury fashion house Burberry launched “Travel Tailoring,” a new type of “masculine sartorial” with the primary goal of setting new trends for travelers, creating the perfect combination of versatility and comfort.
But what does it mean to dress “comfortably“? Typically, “comfortable” refers to garments with more generous and spacious volumes that offer particularly comfortable wear. For others, “comfortable” implies something that aligns well with their needs, with personal preferences, so a garment whose main feature is wrinkle resistance: you can fold and unfold it as much as you like, but it will come out as perfect as if freshly washed and ironed. In addition, the need to put the iron and ironing board aside results in energy and time savings, giving you more time to relax. So, are you ready to put the iron away for good?
Sensitive® Fabrics, wrinkle-free fabrics for a wardrobe that stays crease-free
Opificio Modenese’s creative team places great emphasis on material research and has chosen Sensitive® Fabrics for the creation of the Essentials capsule collection. This collection is designed to tackle the hectic life that modern society imposes with comfort and elegance. Sensitive® Fabrics are innovative technical fabrics—stretch, breathable, easy-care, wrinkle-resistant—patented by Eurojersey, an Italian textile company committed to environmental sustainability for over a decade.
Essentials offers ideal garments for women who want to look flawless all day long, whether for a business meeting, a decisive appointment, a business lunch, or simply while traveling to their desired destination. The designs are clean and essential. There’s the classic, timeless trousers known for their distinctive practicality, designed to be paired with a collared jacket that perfectly adapts to the body’s lines, following every movement. The palazzo pants, symbolizing elegance and femininity, pair beautifully with the wrap blouse in an exclusive print.
Certainly, shirts are a must, beloved by Italian women and beyond. Wrinkle-free shirts have always been the dream of those who wear shirts regularly, either for work or out of style necessity, from the office to leisure. Synonymous with elegance and class, OPI[MO] offers two models: one with a masculine fit and another slim-fit with ruffles at the front.
The garments in the Essentials collection can become a valuable ally for those who don’t get along with the much “dreaded” iron and who will find precious help in this revolutionary fabric in their everyday life.